SEO and PPC Advertising
Once you have a great website you'll want to drive targeted web traffic to it – and this is where our knowledge of SEO and PPC advertising comes in.
Everyone wants to be on the first page, but not everybody deserves to be there – your business and website has to earn that right.
Your website will be competing with millions of other sites to try and get people to visit it, and it is therefore crucial to optimise your site through the digital marketing technique of SEO and the right mix of PPC advertising.
SEO is a powerful digital marketing technique that is used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page. Organic (non-paid) searches currently have the majority of web traffic on search engines and by ensuring your website constantly has a high-ranking placement will help put your business in front of the widest audience possible.
As the name suggests, PPC advertising is the paid-for adverts that appear on social media, at the top of search engine results and the adverts that follow you around the internet as you browse. While it can be seen as a way of buying visits to your site, rather than attempting to 'earn' them organically, it can be great way of ensuring brand recognition within your target audience whilst they use the internet.
The digital marketing techniques of SEO and PPC advertising are used differently for each and every business and their marketing needs, so to see how we can help please contact us.